Serving it HOT!

The question remains as how hot! The coffee shelf is cluttered with some large behemoths and some David’s that are willing to take on the Goliaths or say coexist creating a nice space for themselves. Southern Heritage Coffee had an intriguing point of view, they simply wanted to elevate the everyday coffee experience and that was not something we hear every day and they sticking to this vision totally remains with them.

The product sourcing was their USP; Cultivated under the shade of high mountain canopies. This unique growing method imbues their coffee with a distinct character, promising a taste adventure in every cup. 

We got down on this ride, this time dreaming about the sun kissed mountains caressed by the clouds and the pristine landscape of Chikkamagaluru that is home to these unique beans. Trying to bundle all these into an identity and packaging collaterals that is as unique as the aroma of the brew… 

Southern Heritage Coffee’s story was transformed into a visual language. The logo; a sleek vertical rectangle, serves as a window into their world. Flanked by deep brown coffee beans representing the heart of the product, delicate white coffee flowers symbolize meticulous cultivation, while green leaves subtly nod to shade-grown practices.

The packaging aimed on clarity and brand recognition. Traditional filter coffees – Platinum, Silver, and Gold – are distinguished by green packaging with metallic details in their respective shades. The instant coffee range utilizes a beige base with color-coded accents for each flavour, ensuring easy product differentiation while maintaining brand consistency.

The journey with Southern Heritage Coffee became more than a mere project status. “Serving it hot!”, became a shared vision of tradition, innovation, and craft.

At Harry and Louit Advertising, we turn start-up visions into tangible brands. Have an idea for a business? Come visit us to develop your unique brand story…

NEVER WASTE A GOOD CRISIS

Periods of huge disruption have a way of reshaping the world. And how brands can journey this phase and emerged transformed is at its entirety with the brand. Well it may sound that we are acting without empathy, but deep down we need to ask ourselves and answer unwaveringly “Is empathy here to stay”.

We are a witness to a huge swelling of compassionate brand communication and behavior, almost suddenly in these so called “unprecedented Times”, That tone may be here to stay- or not, many brands have pivoted to empathy-led marketing, away from action-oriented measures. Some see straight marketing effort as crass, others don’t have the stock to justify the hard sell. And a few have been sitting on the fence.

We know that the brands need to look inward in realizing the power of loyalty and customer retention, some of the work at Harry&Louit Advertising has been in this direction, brands we work closely have all the more increased its CRM communication and engagement to great success by staying with tailored and targeted communication that is precise and result driven. While high street and luxury fashion brands have devised more focused loyalty program deployment targeting store catchment with rewards such as gift cards that can be redeemed at the store, thus creating a need for touchpoint with footfalls and justifiable reward.

Empathy is here to stay. And that’s a lesson brands have to learn from the crisis, instead of telling the brand story, it’s time for brands to LISTEN. IDEATE. GROW.

Helping A Ladder Take A Climb

Our choice of headline could sound a bit loaded, but all that sounds that way need not be loaded as long it has been done and dusted. That’s exactly what happened with BATHLA. A bit of a background would help understanding the challenges both we as a Branding agency and Bathla Aluminium as brand owners had to mitigate while on this rebranding journey.

Old logo

Revamped Logo

Bathla Aluminiums, known as Ladder manufacturers and ladders were still part of their core offerings. They in fact had a description line below the logo which proudly announced “Leaders in Ladders”. The company has a history as suppliers of aluminium window frames for the Indian Railways during its inception days. Bathla started manufacturing aluminium ladders simply by the ingenuity of the founder Mr. Bathla, he sensed an opportunity to make sturdy ladders from the aluminium extrusions that were both light weight and anti-corrosive, soon Bathla gained momentum as makers of ladders and emerged as the leaders in ladders true to their tag line. The product range moved up from simple step ladders to industrial grade ladders and vehicle mount ladders which the KEB now BESCOM still uses on their maintenance vehicles.

The branding and packaging remained as an unexplored area as most of the supplies were industry specific.

The new management or the next generation Bathla’s sensed an increasing opportunity in home segment with the increase of small ladder sale which was predominantly bought for home use. They introduced ironing tables which was a big draw as this again was a product that was new to the Indian consumer.

Initially Harry & Louit was assigned to redesign the packaging for the Ironing table, we did  what we were asked to and a little more than what the client had expected and soon they turned to us to redo their branding and packaging for their entire range of products. 

It was time to dig deeper, we did a bit of survey and also popular belief and sale input gave us an understanding of the segment we needed to position the products in, our keen insight was to position the products under home improvement category, having decided that the challenge was to make the brand appeasing the modern home maker, this is why we loved this client.

They were ready to bite the bullet., because what we proposed was a complete revamp right from the logo to the packaging. The outcome was an incredible experience. The fresh look product range were easily accepted by the Target Group and the rest as it sums up was a CLIMB.

Killing Junk Mail

It is common to see a pile of mail arriving in to the mailbox and mostly unsolicited mails. Some are coupons from the super market/ departmental store/ the pizza guy in your neighbourhood and mailers of new products or services. Often their fate is predetermined by the receiver and are quickly dispatched to the waste basket.

Most advertisers in most cases have no direct contact/ have met the receiver once / even have the prospect of a business transaction with the receiver before. A mailing list is either bought or rented from an agent and postage forwarded to the confirming addresses. This could prove an expensive exercise when compared to the ratio of hits and misses the mailing campaign could suffer as it is not targeted. This is as good as dialing a wrong number on the phone a waste of both money and time.

The practice of advertising and selling through direct mail dates back to the invention of moving types. Today direct mailers is a major marketing tool next only to television and print and not to forget emerging medias that are heating up the heels of conventional media to become more innovative and engaging.

Mailers strike a chord of relevance based on their timing or the need of the receiver. This is a big gamble any advertiser has to take when they mail to unsolicited receivers from data received from public records or telephone directories.

This vast untargeted mails end up as junk mail – junk mails are basically direct mailers that have been mistargeted. When direct mail is devised in a way to target mailing accurately, each mail would become meaningful communication to the receiver and junk mail as we know would cease to exist.

FOOD FOR THOUGHT

We have come to that part now.. It must be itching you, why of all the people you have been forced to read all this stuff for this long without having anything to do with it… The million-rupee question, what’s in it for me? Okay, least we can do is let you smack your lips.. Here goes, its simple and this could make you lovable, cuddly and popular among the opposite sex.

This will surely work.

 TADA!

Ingredients to pacify 3 fully grown adults with a sane appetite:

3 No’s caramel chocolate bars  (5 star bars will do)

1 bar of dark chocolate any make (easy Ooty chocolate)

1 cup of cornflakes

Method: in a saucepan melt the caramel chocolate bar and dark chocolate bar, once they are molten add the cornflakes and mix gently, turn the flame off. Do not get excited just mix them gently. Put about 1 ½ table spoon of the mixture per cup and let it cool in the refrigerator till you decide to put your act together for the cocktail evening.

Panic Button

We are Ok with you using this button, but only thing we would like to advise you about is yo use it sparingly and cautiously.

 

But most of our clients don’t care they always have their hands on them. Sometimes they take turns.

 

Now you know what we do with most of our time, which does or gives us little or no time to make scam ads for awards. 

Hattrick

We are not like what most clients expect an ad agency to be. Okay this is not a smear tactic, all we would like to say is, the guys out there, may be good in their own right and when a client demands and asks that “ I NEED IT NOW” they manage to put it together somehow. Then stop at a bar on the way home and get over the day they had at work.

 

But we are not like that; remember we have learned to knock the clock out… that’s exactly what we are about. We love deadlines and we ensure we pull the trick out of the hat…Ooops only some time we also end up pulling many more options that you may wish we had not!!!

Utopia

Dream…Quest…notion… of being outer space or inside an air bubble, let us not chase or look for Utopia, Utopia is a realisation of self. Oooo wait, are we getting philosophical …whatever happened to the deviant bunch you thought you were dealing with… alright sometimes we need to jive with the white winged creatures. We accept that Utopia does exist and it is for real and it’s here and how do we find it… simple let’s do the thinking…looking … thinking…looking.

Let’s assume you have a typical product or services all you need to do is simply identify the goodness or exclusivity of your product or services instead of looking the other way, towards brands and agencies who are the Been There Done That type.

We are not trying to sell ourselves but as a matter of fact there is nothing wrong in telling people when you are good or even shouting your lungs out.. We wouldn’t if we didn’t have integrity… now! This is getting emotional… wait.. YES! Emotion sells…

Idea

If only TAE… hey! This is no TEA misspelt this is the great inventor of the electric bulb, Sir. Thomas Alva Edison, imagine the world without his great invention but it would have required a higher imagination to depict a great idea with a symbol, what could that have been? And what would have happened had he failed! O..o..o.. wait we are not here to change your belief and now.. Don’t even think about scientology…

*Candle…. Lantern…. Bonfire…. Lightning

Got you worried, it’s normal when the brain is teased. These are the kind of challenges we’d like to be part of. And if you think you are beginning to like us or do we say your lights are ON… get talking to us… and we will eat, sleep and stay awake to change the cliché no matter how deep-rooted. Let’s say it could be about relooking at your existing logo/product packaging.

We do have a formula and it keeps changing with every job based on the kind of company they are.

There is something called a mission and vision for every organisation … okay, we let the cat out of the bag, we will use all the dope and stuff we can lay our hands on from your end if need be sleep in your office a couple of nights to make amends with the rodents who chewed away most of your stuff.

Beat The Clock

For whatever reason, the cock crows at the break of day, one thing is for sure most wish they could lay their hands on a gun after all the gin and vodka of the previous night at the tavern.

But other things aside its simply hard for us to accept that we have met our match… look what happened to our good ol friend who kept chasing us, occasionally trying to knock us out … has he got enough of us.

The tables have turned, we have learned to knock him out of his boxers, guess what he is even tired of keeping up with us. The funniest part is we don’t panic and alarm like our good ole friend when it comes to deadlines….what deadlines… ‘On time’ or ‘just in time’.