The Biere Club – A brewery that set the precedent as a premier micro-brewery was now feeling the heat from the new entrants, the brewery wanted to reinvent itself to match the new players who were threatening to relegate The Biere Club in their own game.
Brunch artwork for The Biere Club
The Biere Club was juxtaposed. This is a starting block most agencies don’t love being at. But we loved the client and more importantly their enthusiasm and faith in their brand. What followed was a brief which indicated that the client didn’t want to change much about the way its patrons perceived the brewery for but still wanted to attract newer customers…. Now that’s not a very different brief it happens with most brands, the client doesn’t want to leave the base but still wants a home run.
The team came up the brunch campaign that was more focused at the good times one can experience at The Biere Club. The creative directions were clear not to list offering instead show the brunch experience which was built along a lot of fun for all age groups. People at The Biere Club had to put the back-end to gather and we as their communication partners did ensure a great act together.
The creatives donned classic art posters look and feel, which helped the campaign stand out and also in maximizing eyeballs and responses on social platforms.
Who says you can’t have best of both worlds.
BRAINSTORM 